About Us



THE SAMPLER is a unique Independent Wine Merchant in London, with shops in Islington, Wimbledon Park. we are opening a new shop and bar in Putney in september 2018


At The Sampler you’ll never be disappointed again as you can try before you buy. We have wines to suit all budgets and tastes, from everyday drinking wines to first growths and classic old vintages. 

The Sampler was started by Dawn and Jamie in December 2006 although the planning took almost two years of travelling and tasting across the wine world (harder than you think!). 

The aim of The Sampler is to make wine un-elitist and fun!


Being a local business we are keen to hear from our customers. If you have any suggestions for additions to our wine list or have wines that you would like to be put onto sampling or indeed, any other views or questions

then please contact dawn@thesampler.co.uk



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